BACARDI MIAMI

The essence of Miami’s vibrance.

Bacardi was looking for high-visibility locations to promote its premium rum, Bacardí Reserva Ocho. They wanted a site in Little Havana, an area historically zoned out of traditional OOH. Inwindow was responsible for identifying the right location and sourcing a local artist who could bring an authentic, elevated aesthetic to the campaign.

Client:
Bacardi
Year:
2022
Project Type:
Mural
Deliverables:
Mural Design, Location Scouting

By reimagining the facade of a vacant building with a bold, hand-painted mural by local artist Rey Jaffet, we turned an overlooked structure into a high-impact brand statement. It was an architectural work of art that was both contextually appropriate for Miami and visually unforgettable. The result was not just an ad. It redefined what was possible in Miami’s media landscape.

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A dormant façade turned into a landmark of energy, vibrance and heritage.

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