We transformed the 225-foot-tall Statler Hotel into a towering tribute to Josh Allen, the star quarterback of the Buffalo Bills. A 120' x 118' vinyl banner was secured using 50 railroad ties to withstand Buffalo’s intense Lake Erie winds. To heighten impact, we added 50 DMX-controlled LEDs, 220 feet of pixel-mapped LED strips, and strategic uplighting to turn the facade into a high-energy visual spectacle. Within two hours of launch, the activation reached over 100,000 views on X, aired on ABC News, and appeared live during three Bills games and Hard Knocks on Max. Even Josh Allen acknowledged it on ESPN.