We scouted and secured a high-visibility retail storefront in New York City and transformed it using custom paint, depth-sensing cameras, and projection mapping. During the day, a prominent floral motif anchored the design. At night, the mural evolved into an animated garden, where butterflies and critters reacted to the movement of passersby. This dynamic transformation created a sense of magic and discovery, drawing people toward the pop-up and reinforcing the brand’s message in both subtle and spectacular ways