We designed a series of large-scale drone shows staged across Chicago, Salt Lake City, Des Moines, and Dallas. Each performance was built to reflect the Mountain Dew spirit through speed, intensity, and innovation. The shows broke records for drone count and incorporated pyrotechnics into the formations, pushing the limits of what drone-based storytelling could achieve. The result was a set of unforgettable sky spectacles that introduced the brand’s new identity in a bold and cinematic way.